Madison Direct Marketing has launched a direct-mail cooperative program for consumer packaged goods marketers.
The Pantry Program, pitched as a low-cost alternative to FSIs, is limited to brands in the grocery, cleaning and adult health and beauty aides categories.
Up to 10 CPG inserts are distributed in Madison’s multibrand Young Family mailer five times per year, featuring the “FamilyAdvantage” brand name. The program reaches 7.5 to 8.5 million young families per mailing, the company said. The cost is $11 per thousand for printing and distribution.
Testing for clients begins in November. Next year, the program will mail in January, April, June, September and November.
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