Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company’s Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings’ CMO.
Ramery had formerly been with Digitas, where he was responsible for the firm’s Marketing Capability and Loyalty and CRM practice, as well as serving as a relationship leader on several accounts. He also served as executive vice president of marketing and planning for Brierley & Partners, a loyalty marketing agency.
Prior to his client services career, Ramery held a variety of marketing positions, including vice president of marketing for PepsiCo Food Systems Worldwide; and, at Continental Airlines, regional vice president of Latin America; vice president of international marketing; and vice president of strategic business units.