Loose Cannon: Fumbles and Touchdowns from the 30-Second Line

Posted on February 12, 2007 by Chief Marketer Staff

Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact with the brand.

There’s nothing like being screamed at by three hours’ worth of commercials, all of which are trying ever so hard to be memorable. (Didn’t have a chance to view this year’s crop of ads? Most of ’em are available at http://cbs.sportsline.com/nfl/postseason/superads.) If Super Bowl XLI’s radical concept

OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

June 2, 2024 by Abdul Rastagar - B2B Lead Gen

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

October 7, 2022 by Kaylee Hultgren - Entertainment Marketing

Eight Ways to Enhance Your Direct Mail Campaign

September 17, 2021 by Chief Marketer Staff - Direct Mail

HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’

May 21, 2021 by Kaylee Hultgren - Direct Mail

Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium

May 21, 2021 by Sherry Chiger - advertising

Achieving Direct Mail ROI Through an Integrated Marketing Approach

May 14, 2021 by Sherry Chiger

Brands on Fire: SmileDirectClub

April 1, 2020 by Kaylee Hultgren - Brands on Fire

Transparency and Safety: Eight Ways to Protect Your Brand From the Noise

December 13, 2019 by Matt Tubergen - Brand Safety

Chief Marketer’s Top 200 Brand Engagement and Experience Agencies

December 2, 2019 by Chief Marketer Staff - Brand Engagement

7 Customer Retention Predictions for 2020

November 19, 2019 by Guy Marion - Customer Retention

HP Improves ABM with Sales and Marketing Integration

November 8, 2019 by Beth Negus Viveiros - ABM

Brands Need to Consider Martech Investments Wisely: Report

November 5, 2019 by Beth Negus Viveiros - B2B

CCPA: 3 Tips to Get Ready for Compliance

November 5, 2019 by Beth Negus Viveiros - CCPA

7 Digital Marketing Trends to Consider for 2020

November 4, 2019 by Sven Lubek - 2020

CMO Q&A: McAfee’s Cybersecurity Marketing Challenges

November 1, 2019 by Beth Negus Viveiros - B2B

Justworks Refines Online Lead Nurturing With Testing

October 31, 2019 by Beth Negus Viveiros - B2B

Six Tips for Using ABM to Complement Your Demand Gen Strategy

October 31, 2019 by Kristina James - ABM

Why Martech Investments Aren’t Optimized: Infographic

October 25, 2019 by Beth Negus Viveiros - Infographic

Email Templates Help Ohio State Create Consistent Branding

October 24, 2019 by Beth Negus Viveiros - Branding

Four Brands Getting Customer Experience Right

October 24, 2019 by Ryan Hollenbeck - case studies

The AI Paradox: Why More Automation Means We Need More Humanity

October 24, 2019 by Michael Brenner - AI

Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked

October 18, 2019 by Beth Negus Viveiros - Best Practices

B2B Online Shoppers Want Loyalty and Simplicity: Report

October 17, 2019 by Beth Negus Viveiros - B2B

Vape Marketing on Social Media Fueled by Bots

October 16, 2019 by Beth Negus Viveiros - research

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.