Mokrynski & Associates Inc., Hackensack, NJ, has launched an interactive division, Inter@ctivePlus.
The division includes a partnership with Internet shopping portal BotWeb and e-mail marketing service append e-ase, Sandra Matika, senior vice president, director of Inter@tivePlus said.
Append e-ase appends e-mail addresses to customer files and Reverse append e-ase appends mailing address to e-mail files. The service also offers personalized and broadcast e-mail messaging and e-mail campaign tracking.
In addition, Mokrynski has been named the exclusive advertising agent for BotWeb to sell ad space on its Internet portal as well as its printed directory. Mokrynski also manages direct mail campaigns for the directory and delivered its initial mailing of 1.2 million directories last month.
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