LIVE FROM NEW YORK: MarketFirst, Grafica Form Alliance
MarketFirst Software Inc. and Grafica.eCRM Corp. have forged a strategic alliance, the two companies announced at the Direct Marketing Days New York conference yesterday.
Under the terms of the agreement, Grafica, a Chester, NJ-based advertising agency, will use MarketFirst 3.0 to provide multichannel enterprise-wide customer-relationship management services under Mountain View, CA-based MarketFirst’s Premier Partnership program.
The financial agreement between two companies was not disclosed.
Grafica’s team will mine data gathered through customer touchpoints and then create and execute marketing campaigns that build one-on-one dialogues and long-term relationships between companies and customers.
“The Internet has shifted the focus of power in our economy from products and services to consumers,” said Debra Taeschler, president of Gr·fica.eCRM, in a statement. “Marketers that fail to arm themselves with the proper technological tools to achieve true CRM will not survive.”
