Listrak Upgrades Software

Listrak announced today that it has launched Listrak 4.3, the updated version of its e-mail marketing software.

According to a press release, the new version includes enhanced profiling features that make it faster and easier for users to segment their lists. It also includes an expanded authentication tool to help its customers increase their reputation and deliverability, according to the company. Listrak 4.3 also has a revamped automatic invoice payment feature to make it easier for its customers to manage their accounts, the release said.