NEW TO MARKET LISTS
–Fox Chapel Publishing Master File
Named here are 47,483 direct mail-sold magazine and book subscribers.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; [email protected])

–Maravedis Media Telecom Research E-Mail
This opt-in list names 26,994 technological newsletter subscribers and buyers of technological information.
Selections: State/SCF/ZIP
Price: $400/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900 ext. 118; [email protected])

–BusinessBrief.com PBP Media
A total of 1 million professional e-newsletter subscribers have consented to receive e-mail offers on their computers.
Selections: Company size, industry, job title, state/SCF/ZIP
Price: $400/M
Contact: Plattform Advertising List Services Group, Jim Scova (212-655-5186; [email protected])

UPDATED LISTS
–Woman Within Catalog Buyers
In the past 24 months, more than 2.5 million mostly female individuals sourced from direct mail have bought from this catalog.
Selections: Amount purchased, credit card buyers, multiple buyers, single buyers, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Mary Hickey, (203-532-2479; [email protected])

–NAADAC the Association of Addiction Professionals
Reach 9,134 members of this professional organization of alcoholism and drug abuse counselors who’ve been sourced from various direct response vehicles.
Selections: State/SCF/ZIP
Price: $115/M
Contact: MGI Lists, Elena Hawkins (703-706-0325; [email protected])

IN THE NEWS
–MeritDirect Acquires Mail Marketing Inc.
MeritDirect has acquired Mail Marketing Inc for an undisclosed sum.
This acquisition adds more than 350 list management accounts in the field of agriculture, aviation, business, equine, religion and others.
“We are excited to be acquiring such a quality and distinguished company, and to continually be diversifying our files and broadening our industry coverage with a greater consumer presence,” said Rob Sanchez, MeritDirect president, list management and interactive services, in a statement.

–VentureDirect Renamed Plattform Advertising
VentureDirect Worldwide has changed its name to PlattForm Advertising.

LIST TALK
–You May Be Ready but Your Audience Might Not Be
By Carol Lustig
Back in February, we all had to sit through those ominous commercials about the digital conversion telling us our life’s media blood would be sucked into a big black hole if we didn’t immediately run and buy a converter box. Whew! Then we got a four-month reprieve to sit through more ominous commercials. Well, a new study finds that over 2 million households never got the word. And, by the time you read this article they’ll be sitting in front of their big black-holed TVs and frantically re-positioning those rabbit ears to no avail. Click for preview2.directmag.com/lists/0630-lists-ready/index.html.

* Grant Opp Seekers at Home
* Consumer Electronics Buyers from Excite.com
* Catholic Donors Who Respond to Sweepstakes
* Better Swing Golf Training Aid Buyers
* Taylor Gifts/Get Organized
* NextMark Ranks List Firms on Data Card Quality
* ALM Media Master File
* Crutchfield

LISTS UNDER NEW MANAGEMENT

Grant Opp Seekers at Home
Impulse Media Inc. was recently appointed to manage this list of business opportunity seekers who made inquiries about how to apply for grants. The file identifies 525,231 individuals who phoned a toll free number for information. Roughly 30% are women. Telephone numbers are available. Direct mail and telemarketing are the sources. Listdata Management Services Inc. was the prior list manager.
Selections: Age, gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media Inc., Oney Currithers (203-207-0227; [email protected])

NEW LISTS

Consumer Electronics Buyers from Excite.com
More then 2.7 million consumers who reportedly purchase the electronic gadgets and equipment on a regular basis have been identified through the Web site portal Excite.com
Selections: Age, gender, income, recency, state/SCF/ZIP
Price: $90/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Catholic Donors Who Respond to Sweepstakes
Roman Catholics who responded to sweepstakes offers and made donations are named. A total of 67,898 names are available from the last 12 months, besides several other list segments. Direct mail is the source.
Selections: Gender, enhancements, state/SCF/ZIP
Price: $70/M (last-12-month names)
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])

Better Swing Golf Training Aid Buyers
This file identifies 57,665 individuals who bought a training aid in the last 12 months to improve their golf game. An average customer is 40 and has an $85,000 household income. The average sale was $120. Direct response television is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Joe Gonzales (203-791-4184; [email protected])

NEWLY MANAGED INSERT MEDIA

Taylor Gifts/Get Organized
Specialists Marketing Services Inc. has been appointed by Taylor Gifts Inc. to manage combined Taylor Gifts and Get Organized insert media programs. Up to two inserts can be included in each of 14 million catalogs annually. Blow-in inserts must range from 3 by 3 inches to 6 by 6 inches. Up a 12 inserts can be accept in each of an estimated 525,000 packages shipped annually. The specs for the PIP are 3 by 5 inches to 5-1/2 by 8-1/2 inches. Inquiries will be considers for inserts heavier than a quarter ounce. Taylor formerly managed its insert programs in-house.
Selections: state/SCF/ZIP
Sample usage: Bose, Earthbox, Eastern Distributors, Gevalia Kaffe, Guthy-Renker, Happy Kids, Oriental Trading Co., Roaman