ON TODAY’S DIRECT LISTLINE:
* Healthcare Building Ideas
* Jupiterimages International Registrants
* Home Based Business Club Buyers
* Eforce Skin Care Buyers
* Big Losers
* Crisis Magazine
* Oldies.com
* MeritDirect Allies With Genalytics
LISTS UNDER NEW MANAGEMENT
Healthcare Building Ideas
D&D Communications Group recently tapped Edith Roman Associates Inc. to oversee a list of 19,946 subscribers to Healthcare Building Ideas. The magazine focuses on issues pertaining to the design, construction and renovation of hospitals and medical office buildings. Subscribers include healthcare industry executives, architects, facility managers and contractors. Statlistics previously managed this file.
Selections: Business type, gender, job function, phone number, state/SCF/ZIP
Sample usage: National Trade Productions, Security Camera Direct, Kiefer Specialty Flooring Inc., Neocon, Accessible Systems
Price: $125/M
Contact: Edith Roman Associates Inc., Michael Costantino (845-731-2748; [email protected])
NEW LISTS
Jupiterimages International Registrants
Stock photograph supplier Jupiterimages Corp. offers a list of individuals who registered at jupiterimages.com for access to photography collections. A total of 334,972 international names are on file from Australia to the United Kingdom.
Selections: Gender, business/home address, job title/specialty, areas of interest, country, region
Price: $275/M
Contact: Boutique List Services, Joy Contreras (845-362-8912; [email protected])
Home Based Business Club Buyers
Here’s a list of nearly 4 million opportunity seekers and entrepreneurs who made inquiries or purchases through a network of Web sites in the last 12 months. The sites generate leads for direct mail and telemarketing offers. Postal and e-mail addresses are offered. Data has been gathered from provenformula.com, ehomeopportunity.com, internetbasedbizsite.com and myedconline.com.
Selections: Hotlines, Gender, state/SCF/ZIP
Price: $95/M (postal file); $250/M (telemarketing file)
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Eforce Skin Care Buyers
Consumers who spent $60 to $80 on Eforce brand skin care products are named. More than 16,000 buyers and 45,000 inquirers from December are available. Direct response television is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
Big Losers
This file identifies more than 1.8 million individuals who expressed a desire to lose weight. Names were collected from e-mail lifestyle surveys.
Selections: Hotlines, gender, income, children, ethnicity, age, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla (727-669-2500; [email protected])
UPDATED LISTS
Crisis Magazine
Some 8,500 e-mail addresses have become available from Morley Publishing Group Inc. to reach subscribers of Crisis Magazine. This title targets Roman Catholics and focuses on religious and conservative political issues. It has 21,073 subscribers sourced via direct mail.
Selections: Gender, state/SCF/ZIP
Sample usage: American Enterprise Institute, Angel Book Club, Archdiocese for Military Services, Ave Maria Mutual Funds, Ave Maria School of Law, Cardinal Newman Society, Catholic League, Claremont Institute, Ignatius Press, Priests for Life, Seraphic Mass Association
Price: $150/M (e-mail file)
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])
Oldies.com
Music and movie purveyor Nina’s Discount Oldies recently changed its name to Oldies.com. The latest count for last-24-month buyers is nearly 130,000. Monthly catalogs generate $65 average orders. Customers are typically married and 55 or older. The sources are direct mail (70%) and the Internet.
Selections: Hotlines, $50/$100-plus buyers, state/SCF/ZIP
Price: $105/M (last-24-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
IN THE NEWS
MeritDirect Allies With Genalytics
MeritDirect has formed a strategic business alliance with Genalytics Inc., a statistical modeling services firm, based in Andover, MA.
Genalytics has a database with information on more than 120 million households it uses to build predictive models for list enhancements.
“We look forward to expanding our services through this alliance,” said in a statement Rob Sanchez, president of MeritDirect.
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