* OneOnOne Computer Training
* Quality Digest Postal
* Graphic Design USA
* Diablo Magazine
* All American Golf Course
* Attorneys, Barristers and Counselors
* Kudos Blow-in
* Walter Karl Moves to New Headquarters
LISTS UNDER NEW MANAGEMENT
OneOnOne Computer Training
Mosaic Media Inc. appointed Worldata to manage a group of lists for OneOnOne Computer Training. The master file names 51,645 newsletter subscribers; a Canadian segment 3,525; and an e-mail master file 38,698 e-mail addresses. MeritDirect had been managing these lists.
Selections: Gender, recency, business address, state/SCF/ZIP
Price: $125/M (postal); $140/M (Canadian); $225/M (e-mail)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Quality Digest Postal
QCI International recently tapped VentureDirect Worldwide Inc. to oversee Quality Digest’s postal list of 147,144 subscribers. The magazine reaches manufacturing, service or government-sector executives. Statlistics was the previous manager.
Selections: Business/home address, number of employees, industry, job title, one per company, telephone numbers, gender, SIC code, state/SCF/ZIP
Sample usage: Orion Development Corp., Stat-A-Metrics, BSI Management, Lifestar, American Society for Quality, Harvard Business School
Price: $125/M (base)
Contact: VentureDirect Worldwide Inc., Tim Murphy at 212-655-5217 or [email protected] and Meta Washington at 212-655-5284 or [email protected]
Graphic Design USA
Kaye Publishing Corp. picked Edith Roman Associates Inc. to manage the Graphic Design USA file of 30,710 subscribers. Art directors, creative directors, graphic and packaging designers are listed. The former manager was L.I.S.T. Inc.
Selections: Job title, business/industry, state/SCF/ZIP
Price: $130/M
Contact: Edith Roman Associates Inc., John LoGiudice at 845-731-2752 or [email protected]
Diablo Magazine
Diablo Publications chose Rubin Response Management Services to oversee Diablo magazine’s list. The publication covers San Francisco’s East Bay region and has 28,636 subscribers. An average reader is 58 years old with household income of $213,000 a year. Three-quarters of those on the file are married and a third hold postgraduate degrees. Direct Media Inc. was the former manager.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
NEW LISTS
All American Golf Course
Golf and Travel List Central.com is offering the 17,000-name All American Golf Course list. It’s available for outright purchase rather than rental and includes 3,300 e-mail addresses. The Internet is the sole source.
Selections: Course name, URL, telephone/fax numbers, green fees, fee type, tee times, total holes, architects, year founded, guest policy, season, pro’s name, manager’s name, superintendent’s name, PGA tees, rating information, country, state/SCF/ZIP (included with purchase)
Price: $70/M (purchase)
Contact: Crowley Marketing Inc., Jack Crowley at 781-545-9537 or [email protected] and John Crowley at 530-432-8959 or [email protected]
NEW COMPILED LISTS
Attorneys, Barristers and Counselors
Some 287,997 names are listed. The file was assembled from public records, including tax and corporate filings and business licenses, all verified by Yellow Pages data.
Selections: Area of expertise, gender, max per site, state/SCF/ZIP
Price: $100/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]
NEW INSERT MEDIA
Kudos Blow-in
PaperDirect Inc. has started a blow-in program for the Kudos stationery catalog. One insert per book will be accepted for the 1 million copies mailed annually. Inserts must measure between 3 by 5 inches and 5-1/2 by 6 inches, and weigh up to a quarter ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
IN THE NEWS
Walter Karl Moves to New Headquarters
Walter Karl Inc. is relocating to larger corporate headquarters to accommodate growth. Effective Dec. 19 the new address will be 2 Blue Hill Plaza, 3rd floor, Pearl River, NY 10965. All telephone and fax numbers will remain the same.
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