* Hideaways Aficionado Club
* International ThruChannel Files
* New Frontier Opportunity Buyers
* Seton Catalogue Canada
* Infutor’s Premier New Mover and Connect Files
* Meet the Broker: Introducing Doug von Hassel of List Strategies Inc.
* People in the News
* Canadian Export Companies
LISTS UNDER NEW MANAGEMENT
Hideaways Aficionado Club
ALC Data Management has become list manager for Hideaways International Inc. Its Hideaways Aficionado Club list is comprised of 31,932 members and 13,215 inquirers. Members pay $185 annually for travel planning services. These individuals’ average income is $242,000. Direct mail is the source. Dunn DataCo (formerly known as Mal Dunn Associates Inc.) was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Agora Publishing, Bounty Hunter, Coalition Salute America’s Heroes, Conde Naste, Destination Club Partners, The Economist, Help Hospitalized Veterans, International Living, Loreto Bay Co., Phillips Club, Robb Report, Travcoa, TravelSmith, U.S. Money Reserve
Price: $200/M (members); $80/M (inquirers)
Contact: ALC Data Management, Raymond Tognella (609-580-2761; [email protected])
NEW LISTS
International ThruChannel Files
Postal (2.1 million) and e-mail addresses (2.5 million) are available for consumers who responded to English-language offers or visited Web sites associated with TheUseful, an online marketing and lead generation services firm. The source is 100% online response.
Selections: Hotlines, gender, region, country
Price: $150/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
New Frontier Opportunity Buyers
Quarterly hotline counts are projected to run about 10,000 names for this opportunity seekers file. A total of 1,984 buyers are available from October. These individuals spent $30 to more than $1,000 to purchase consumer Web sites. The sources are direct mail, the Internet and telemarketing.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
CANADIAN LIST NEWS
Seton Catalogue Canada
MeritDirect has been tapped to represent the Seton Catalogue Canada file. Those listed purchased workplace supplies. More than 70% of these 38,000 customers are located in Ontario. This was previously known as the Revere Seton Catalogue Buyers list and formerly managed by Resolve Corp.
Selections: Gender, max per company, number of employees, recency, SIC code, FSA, province
Sample usage: Pitney Bowes, Learning Tree, 4Imprint
Price: $180/M
Contact: MeritDirect, Chris Blohm (914-368-1031; [email protected])
NEW COMPILED LISTS
Infutor’s Premier New Mover and Connect Files
Ralph Stevens & Associates is offering a pair of consumer and business-to-business new mover and new telephone connection lists from Infutor, which sources data from telephone companies. Weekly hotline counts average 340,000 for the consumer list and 39,000 on the B-to-B file. Daily hotlines are available.
Selections: Hotlines, phone numbers, state/SCF/ZIP
Price: $70/M (consumer weekly hotline); $85/M (business weekly hotline)
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; [email protected])
MEET THE BROKER
Meet the Broker: Introducing Doug von Hassel of List Strategies Inc.
This week Meet the Broker features Doug von Hassel, who says demand is hot for international lists targeting Asian markets, especially China. To learn what kinds of lists he’s looking for, click here (directmag.com/meet_the_broker/vonhassel).
People in the News
Michael Castello has joined Edith Roman Associates Inc. as a senior list broker, based in the Pearl River, NY office. Castello will work with existing clients, pursue new business and promote the firm’s cooperative database LexBase. He was formerly with Lake Group Media Inc.
Mitch McClenney has been appointed sales director for the new business development division at Infocore Inc., located in Carlsbad, CA. McClenney will oversee relationships with data resellers and list brokers, in addition to recruiting sales staff. He has more than 11 years of experience in data sales at firms such as Melissa Data, Equifax and SK&A Information.
SPECIALS!
Canadian Export Companies
A 10% discount off the base price is being offered for Canadian Export Companies list until February. The count is 44,249. Contact Cornerstone Group of Companies, Lyn Brown (416-932-9555, ext. 143; [email protected])
Network
