* Trensatations Multi-Channel Consumer Credit Leads
* Lorman Education Approving Managers
* The Economist Enhanced
* Cheryl & Co.
* After Midnight Infomercial Buyers
* Technology Managers from ProjectConnections
* Military Advantage
* Quality Book Buyers
* People in the News
NEW LISTS
Trensatations Multi-Channel Consumer Credit Leads
This monthly hotline file identifies 3.2 million consumers by self-reported credit standing. Postal and e-mail addresses are offered. Sources include online and offline public records, transaction data and surveys.
Selections: Age, gender, household income, state/SCF/ZIP
Price: $135/M
Contact: List Bargains, Amy Benicewicz at 203-746-6640 or [email protected]
Lorman Education Approving Managers
Lorman Education Services has introduced a list of managers who either attended or provided approvals for others to attend seminars. Almost 100,000 names from the last 12 months have been assembled for this master file. The unit of sale was $270.
Selections: Hotlines, company size, business address, max per company, individual name, gender, seminar type, SIC code, job function/title, state/SCF/ZIP
Price: $130/M (base)
Contact: Direct Media Inc., Scott Kozlowski at 203-532-2450 or [email protected]
The Economist Enhanced
The Economist magazine has enhanced its subscription file with Acxiom’s Infobase consumer demographic data. A total of 410,088 subscribers are named. The median age of subscribers is 40 and the average household income is $212,000.
Selections: Adult’s/child’s age, gender, income, ethnicity, religion, Lifetrait, presence of children, mail order buyers, credit cards, marital status, donors, mail responsive, occupation, homeowner, paid, source, hotlines, business/home address, state/SCF/ZIP
Price: $145/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Cheryl & Co.
A list of catalog buyers at business addresses has become available from Cheryl & Co. The last-12-month count is 164,001. The average sale was $89 for gift wrapped cookies and desserts.
Selections: Hotlines, dollar, last purchase, specialty, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis at 603-924-9262, ext. 2337 or [email protected] and Nancy Seguin at 603-924-9262, ext. 2417 or [email protected]
After Midnight Infomercial Buyers
More than 1.5 million names are offered on the After Midnight Infomercial Buyers list. Most of these transactions were paid for with a credit card.
Selections: Monthly hotline, telephone numbers, ethnicity, income, age, gender, presence of children, product categories, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Ken Wood at 864-962-0761 or [email protected]
Technology Managers from ProjectConnections
Some 17,126 e-mail addresses are found on the Technology Managers from ProjectConnections file. It reaches individuals who registered at ProjectConnections.com for access to vendors, templates, checklists and other kinds of information. International e-mail addresses are available. No telemarketing is allowed.
Selections: Business/industry type, job function, country
Price: $315/M
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710 or [email protected]
NEW SELECTS
Military Advantage
Nine military specialty selections were recently added to the 1.7 million-name Military Advantage list. Selection counts range from 3,248 for helicopter specialty to 11,633 for infantry specialty. Other new selections are available to pinpoint homeowners and education level. The source is the Military.com Web site.
Additional selections: Military status, branch of service, rank, age, gender, state/SCF/ZIP
Sample usage: Air Force Association, Armed Forces Insurance, Bank of America, Cheaper Than Dirt Catalog, Cleveland Institute of Electronics, Marine Corps Heritage Foundation, Medals of America, World War II Magazine,
Price: $80/M
Contact: Name-Finders Lists Inc., Bill Badiner at 415-955-8595, ext. 247 or [email protected]
Quality Book Buyers
Numerous lifestyle and ethnicity selections have become available on the Quality Book Buyers file. Selections for inspirational and senior book buyers have been added as well. Altogether more than 2.2 million names are listed. The source is 85% direct mail.
Additional selections: Hotlines, adult’s/child’s age range, gender, income, state/SCF/ZIP
Price: $75/M
Contact: NameWorks Online, Katie Gallagher at 203-746-7389 or [email protected]
People in the News
Brahm Schenkman has been promoted to director of list management at Information Refinery Inc.
Network
