* Fairfield Mint
* American Free Press
* AutoWeb.com
* Horticulture and Landscaping Professionals
* Harvest Nutritional Products
* ELEM Youth in Distress in Israel
* Japan DRTV Buyers
* InterACT Catalog Buyer Database
LISTS UNDER NEW MANAGEMENT
Fairfield Mint
Direct Media Inc. now oversees Fairfield Mint’s catalog customer file. The 57,835 listed spent an average of $75 during the last 12 months on die-cast model cars. The median age of these collectors is 57 and median annual household income is $50,000. Millard Group Inc. was the previous list manager.
Selections: Dollar amount spent (ranges), age, credit cardholders, income, gender, homeowner, monthly hotline, state/SCF/ZIP
Sample usage: Hemmings Motor News, Krause Publications, North American Affinity, St. Labre Indian School, Historic Aviation
Sample tests: Atlanta Cutlery Corp., Publishers Clearing House, Playboy magazine
Price: $100/M
Contact: Direct Media Inc., Mary Hickey at 203-532-2479 or [email protected] and Sheryl Benjamin at 203-532-2449 or [email protected]
American Free Press
All-n-One List Marketing Inc. was picked to manage the American Free Press’ list of more than 21,000 active subscribers. This newspaper reports on issues affecting the news media. Reciprocal list rental is required of all mailers. Telemarketing is allowed for a $35/M surcharge. Direct mail is the source. Response Unlimited was the former manager.
Selections: State/SCF/ZIP
Sample usage: American Sentinel, Declaration Alliance, Investment Rarities Inc., Law Enforcement Legal Defense Fund, Minuteman Civil Defense Corps, Nutrition and Healing, Phillips Publishing
Sample tests: Agora Publishing, Aloes International Inc., Life Extension Foundation, Republican National Committee, The Washington Times, World in Review
Price: $145/M (active subscribers)
Contact: All-n One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
AutoWeb.com
ICS recently assumed management of AutoWeb.com’s list. Some 15 million postal and 3 million e-mail addresses are available. These men (60%) and women (40%) sought information about cars from AutoWeb.com in the last 12 months. List owner Autobytel formerly managed this file in house.
Selections: Vehicle type/category, make/model, market timing, state/SCF/ZIP
Price: $225/M (postal file); $275/M (e-mail file)
Contact: ICS, Kevin Harlow at 517-394-1890, ext. 116 or [email protected] and Dana Hoogmoed at 973-702-8320 or [email protected]
NEW LISTS
Horticulture and Landscaping Professionals
M2Media360 is offering the Horticulture and Landscaping Professionals database. It names subscribers to such titles as Arbor Age, Outdoor Power Equipment and Sports Turf. A total of 101,621 postal and 31,243 e-mail addresses are listed. Subscribers include owners, management executives, purchasing agents, arborists, irrigation contractors and similar “green thumb” professionals.
Selections: Title, industry, telephone numbers, gender, state/SCF/ZIP
Price: $150/M (postal file); $275/M (e-mail file)
Contact: VentureDirect Worldwide, Meta Washington at 212-655-5854 or [email protected]
Harvest Nutritional Products
This is a list of 5,139 consumers who bought dietary supplements in the second quarter. A typical customer is 35 years old. A telemarketing segment is available. The average sale was $156. are The sources are direct mail (85%) and the Internet.
Selections: Gender, state/SCF/ZIP
Price: $135/M (postal file); $175/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
ELEM Youth in Distress in Israel
This is a list of 3,688 donors who contributed to ELEM, an Israeli organization that provides services for troubled, neglected and abused youth. This file cannot be released for non-monetary response offers. Direct mail is the source.
Selections: State/SCF/ZIP
Price: List exchanges only
Contact: Prospect Direct Inc., Jill Cohen at 414-271-3313 or [email protected]
UPDATED LISTS
Japan DRTV Buyers
The information on this file has been enhanced with Mosaic demographic and lifestyle data from Experian. Eleven main segments and 50 distinct consumer segments have been introduced. The overall count exceeds 1.5 million. A typical order runs more than $150.
Selections: Mosaic categories, product categories, recency, multibuyers, purchase amount, payment method, gender, telephone numbers, state/SCF/ZIP
Price: $300/M
Contact: Acton International Ltd., Joe Andres at 402-742-2820 or [email protected]
COOPERATIVE DATABASES
InterACT Catalog Buyer Database
This file names 8.3 million current buyers as well as those identified as catalog shoppers, and includes scoring data. It incorporates catalog, publishing and Internet data appended with demographics from InfoUSA.
Selections: Adult’s/child’s age range, ethnic, gender, homeowner, income, lifestyle, occupation, presence of children, R-Value scores, religion, SOHO, source, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected]
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