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NEW LISTS
NEW LISTS
Music Player Magazine Enhanced Database
New Bay Media LLC has overlaid Infobase consumer demographic information from Acxiom on to the Music Player Magazine file to create this enhanced database. This file consists of 195,759 subscribers to such magazines as Guitar Player, Bass Player and Keyboard, among others. Direct mail is the source.
Selections: Adult’s/child’s age/gender, income, ethnicity, religion, Lifetrait, presence/number of children, mail order buyers, credit cards, marital status, donors, mail responder, occupation, homeowner, paid, source, business/home address, hotlines, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
Productores de Hortaliza Central America
Meister Media Worldwide offers 3,344 subscribers to a Spanish-language agricultural magazine. This segment reaches growers in Honduras, Guatemala, Nicaragua, El Salvador, Panama and the Dominican Republic.
Selections: Number of employees, sales volume, job title, crops, phone numbers, country
Price: $675/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
Hispanic New Movers
This file consists of 948,743 new movers. These individuals’ median age is 26; median income $40,000. Sources include direct mail and online surveys, in addition to mail order, retail, online and DRTV transaction and response data.
Selections: Hotlines, age, gender, income, homeowners, presence of children, bank cardholders, online/retail shoppers, you-it-yourselfers, electronic product buyers, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Stephani O’John (201-489-2525; [email protected])
Consumer Centric Aerobics Enthusiasts
Names for more than 1.8 million individuals interested in aerobic exercise have been assembled. Postal and e-mail addresses are available. Sources include Web sites, online co-registration, Internet transactions, telemarketing and consumer events.
Selections: Quarterly hotline, age, gender, household income, ethnicity, presence of children, lifestyle, mail order buyers, marital status, state/SCF/ZIP
Price: $125/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
African American Spenders/MOB Donors
More than 1.4 million individuals who made direct mail purchases or responded to phone surveys are identified the African American Spenders list. A separate MOB Donors file names 861,214 African Americans who contributed to charities in response to direct mail appeals. Both are last-24-month counts.
Selections: Age, child’s gender, homeowner, income, state/SCF/ZIP
Price: $75/M (donors); $90/M (buyers)
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected])
Lubery.com
Names for 24,500 individuals who purchased adult products and lubricants in the last 12 months are available from this online marketer. An average customer is 29 with a $50,750 median income. The average order was $65.
Selections: Product, gender, hotlines, credit card buyers, state/SCF/ZIP
Price: $110/M
Contact: List Counsellors Inc., Stephanie Stephens at 609-259-0600 or [email protected]
MEET THE BROKER
Meet the Broker
Introducing Steve LeBlanc of Diamond List Marketing Co.
This week, Meet the Broker features Steve LeBlanc, a fundraising list specialist for Republican and conservative political causes. To learn why this list universe is expanding, click here.
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