* WKBusiness Advantage
* Webwise Worldwide Petzone
* Business 6.0
* Hearing Help Express Enhanced Master File
* Hispanics and Spanish Speaking Buyers from Taylor
* All Sports Magazine Subscribers
* Protein Science Worldwide
* Charles Tyrwhitt
NEW LISTS
WKBusiness Advantage
Some 13 million names are available on the WKBusiness Advantage file. This is a multiple source database of direct mail sold business owners and executives. It covers more than 27 industries from agriculture and education to government and banking.
Selections: Women-owned businesses, SOHO, job function/title, SIC code, telemarketing, gender, number of employees, franchise, location type, multibuyer, public/private/nonprofit, sales volume, small business owner, years in business, state/SCF/ZIP
Price: $125/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
Webwise Worldwide Petzone
Pet owners are named on the Webwide Worldwide Petzone list. In excess of 3.5 million names are available. This file includes owners of dogs and cats, fish, reptiles, horses and hamsters. Sources include online registrations, direct mail, space advertising and telemarketing.
Selections: Monthly hotline, ethnicity, income, age, presence of children, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Business 6.0
New segments in the Business 6.0 list group identify businesses based on the number of personal computers, square footage and excellent to good credit ratings. Counts range from 13.5 million to 15 million. Sources include Yellow Pages advertising, utilities, paid public notices and Web site registrations.
Selections: Telephone/fax numbers, SIC code, contact name, ethnicity, state/SCF/ZIP
Price: $100/M to $150/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
Hearing Help Express Enhanced Master File
Nearly 400,000 buyers and inquirers are listed on the Hearing Help Express catalog master file. Products sold include hearing aids and batteries. These names have been overlaid with additional demographic and psychographic data.
Selections: Gender, recency, demographics, psychographics, ethnicity, state/SCF/ZIP
Price: $80/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
Hispanics and Spanish Speaking Buyers from Taylor
The Taylor Gifts catalog has a list of 32,260 Hispanic buyers, 10,226 Spanish-speaking buyers and 17,515 last-12-month Hispanic buyers, among other segments. The average unit of sale was $70.
Selections: Dollar, gender, single/multibuyers, product, state/SCF/ZIP
Price: $110/M (base)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
All Sports Magazine Subscribers
More than 1.1 million subscribers to two sports magazines are named on the All Sports Magazine Subscribers list. Additional segments name 171,680 subscribers to three magazines and 31,647 subscribers to four magazines. Telemarketing inquiries will be considered.
Selections: Age, credit card buyers, gender, homeowner, mail order buyers, state/SCF/ZIP
Price $75/M (base)
Contact: Contact Marketing, Ari Ginsberg at 201-530-0200 or [email protected] and Orly Kaniel at 201-530-0200, ext. 101or [email protected]
Protein Science Worldwide
A total of 65,093 postal addresses have been assembled for the Protein Science Worldwide list. This list identifies researchers and executives involved in the study of proteins. Nearly 20,000 telephone/fax numbers and 4,012 e-mail addresses are available as well. This data is drawn from Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Job function, business/industry, gender, discipline, company size, SIC code, region, country
Price: $245/M (postal addresses); $345/M (telephone/fax numbers); $475/M (e-mail addresses)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
NEW SELECTS
Charles Tyrwhitt
A women’s apparel buyers selection has been added to the Charles Tyrwhitt apparel catalog buyers file. There are 7,843 buyers of women’s apparel named. The overall file consists of 66,275 buyers have been assembled from the last 12 months. Segments with last 3- 6- and 24-month buyers are available. These individuals average household is $90,000. The average sale was $180.
Additional selections: Dollar, hotlines, gender, Internet, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
Network
