* Custom Select Automobile Owners
* 2.0 Insomnia Sufferers
* Nursery Daycare Moms
* Trusted Men’s Health Product Buyers
* ITC Astrology Buyers
* Weight Watchers Magazine
* SPSS Upgrades List Modeling Software
* Short Cuts
* Correction
* Classified
NEW LISTS
Custom Select Automobile Owners
The Custom Select list group has been expanded to include a file identifying more than 1.1 million car, van, truck and SUV owners. These men (62% of those listed) and women purchased extended warranties after their vehicles’ original factory warranties expired. Direct mail is the source.
Selections: Auto model/year, van owners, SUV owners, truck owners, gender, state/SCF/ZIP
Price: $85/M (base)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; dburrett@esteemarketing.com
2.0 Insomnia Sufferers
Newsletter subscribers, survey responders and registered users of the PrimeHealthSolutions.com health Web site are named on this file. These individuals indicated they have trouble sleeping. In surveys without any incentives, they reported the prescription or over-the-counter drugs they take for insomnia. The last-12-month count is 567,942. Postal and e-mail addresses are available.
Selections: Hotlines, age, income, gender, lifestyle, mail order buyers, donors, Internet buyers, drug type, education, technical/professional job, homeowners, presence of children, household income exceeding $75,000, gender, ethnicity, state/SCF/ZIP
Price: $155/M
Contact: Media Heights, Andrea Senteney (800-379-6147, ext. 101; andrea@mediaheights.com
Nursery Daycare Moms
Parents who bought children’s clothing or toys by mail are listed here. The one-month hotline count is 103,887. Women made 85% of these purchases and most are stay-at-home mothers. The unit of sale was $40.
Selections: Adult’s/child’s age, child’s gender, dwelling type, homeowner, household income, state/SCF/ZIP
Price: $130/M
Contact: Fasano and Associates, Rosemarie Joseph (818-728-9030, ext. 112; rjoseph@fasano-assoc.com
Trusted Men’s Health Product Buyers
More than 25,500 buyers of men’s dietary health and potency products are listed, including 5,920 from the first quarter. Roughly 7% are women. The source is the Web site Trustedmenshealth.com. The unit of sale was $40.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; daveb@macromark.com
ITC Astrology Buyers
Direct mail buyers of astrology products and good-luck charms are named in separate files for the United States, Australia, United Kingdom and Germany. Counts range from 5,000 for the U.S. file to 8,300 for the U.K. Approximately 60% of these customers are men.
Selection: Hotline
Price: $100/M to $230/M
Contact: J.R. Direct Response International Inc., Natasha Burbidge (604-940-0277, ext. 114; natashaburbidge@jrdirect.com
UPDATED LISTS
Weight Watchers Magazine
The base rate for this magazine file has been reduced by $20/M. A total of 636,395 subscribers are listed. More than 90% are women, median age 45. One-third have $75,000 or higher annual household incomes.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Sample usage: Alsac, American Breast Cancer Foundation, Leukemia and Lymphoma Society, Mayo Clinic, Memorial Sloan-Kettering Cancer Center, Advance Magazine Group, Consumers Union, Hearst Magazines, Meredith Corp., Nutrition Action Newsletter, Reader’s Digest Foundation, Sacramento Magazine, Radarworks
Price: $105/M
Contact: ALC Data Management, Lisa Donzella (914-524-5263; lisa.donzella@alc.com
IN THE NEWS
SPSS Upgrades List Modeling Software
SPSS Inc. has introduced updated software for data and text mining, building statistical models for lists, and predicting consumer behavior.
The upgrades improve data management, integration and automation for customer data collection. Such technology can be used to assemble information for customer acquisition, cross selling and upselling, according to the Chicago-based data analytics firm.
Short Cuts
SMD Media Services Inc. is moving. Effective May 21, its address will be 73 Garrity Blvd., Brewster, NY 10509. The new phone number is 845-279-6536 and the new fax number 845-279-6538.
Correction
Beach List Direct manages the Prime Earners lists (Direct Listline, May 15).
CLASSIFIEDS
Classified
Account Manager
Infinite Media, a growing White Plains marketing firm, is seeking an Account
Manager to help manage our existing account base. The account manager
role provides the opportunity to develop long-term relationships with our clients and
to be involved in many aspects of direct marketing. The successful candidate
must have strong interpersonal, oral and written communication skills. B.A. or B.S.
degree required. We offer competitive salary, benefits and a career with a future! Send resume, cover letter and salary requirements to mail@infinite-media.com.
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact DomainOholder@yahoo.com
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to jobs@travelsmith.com
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