Listline e-Newsletter 01/09/07

Posted on January 9, 2007 by Chief Marketer Staff

* General Nutrition Center Gold Card Members
* Your Dog
* Jigsaw Business Executive Master File
* Active All American Sports Fans
* Enterprise Resource Planning Decision Makers
* Shopping TVA
* Children’s Better Health Institute
* American Mint Collectibles Buyers
* Classified

LISTS UNDER NEW MANAGEMENT

General Nutrition Center Gold Card Members
TMA List Brokerage & Management now handles General Nutrition Center’s gold card members list. More than 3.3 million names are available from the last 12 months. Customers pay a minimum of $15 to get discounts on purchases at GNC retail stores and copies of either Let’s Live or Physical magazine. Direct Media Inc. was the previous list manager.
Selections: Dollar amount spent (ranges), hotlines, gender, income, education, product type, telephone numbers, state/SCF/ZIP
Price: $105/M
Contact: TMA List Brokerage & Management, Stephanie Kohne at 703-547-4952 or [email protected]

Your Dog
Specialists Marketing Services Inc. is overseeing a list of 35,000 subscribers to Your Dog, a newsletter published by Tufts University’s Cummings School of Veterinary Medicine. The unit of sale was $39 via direct mail. RMI Direct Marketing had been handling this file.
Selections: Quarterly hotline, gender, paid, renewals, state/SCF/ZIP
Sample usage: Doctors Foster & Smith, Dog’s Outfitter, In the Company of Dogs, J-B Wholesale Pet Supplies, Petsmart, SmartPak, Humane Society, American Kennel Club, American Preservation Society, Canine Companions, American Medical Center, Best Friends Animal Society, Care-a-Lot Inc., Guide Dogs for the Blind, Leader Dogs for the Blind, Mayo Medical Ventures, Morris Animal Foundation, National Humane Education Society, North Shore Animal League, Northeast Animal Shelter, Bide-a-Wee, Ohio Distinctive Software, American Biosciences, Barton-Cotton Sales Corp., Hill’s Pet Nutrition, Revival Animal Health, Consumers Union, Rodale Press Inc., Belvoir Media Group, Fancy Publications
Price: $100/M
Contact: Specialists Marketing Services Inc., Vic D’Amico at 201-865-5800, ext. 2226 or [email protected]

Jigsaw Business Executive Master File
Jigsaw Data Corp. hired MetaResponse Group Inc. as its list manager. Jigsaw has a master file of 5.1 million business executives, including 1.6 million names from the last 12 months. Data is collected at Jigsaw.com, where registered Web site members exchange information about business contacts. Direct Media Inc. formerly managed this account.
Selections: Hotlines, job function/title, industry, gender, max per company, telephone numbers, Canadian, state/SCF/ZIP
Price: $100/M
Contact: MetaResponse Group Inc., Diane Dubocq at 954-360-0644, ext. 217 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]

NEW LISTS

Active All American Sports Fans
Postal and e-mail addresses are available on this list of nearly 3.3 million names sourced from the Internet. These individuals provided information about the types of sports they enjoy watching or playing.
Selections: Age, gender, income, lifestyle, sports, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Harris Kreichman at 954-480-8470, ext. 223 or [email protected]

Enterprise Resource Planning Decision Makers
This file identifies approximately 190,000 professionals. Postal, telemarketing and e-mail segments are offered. Postal addresses are available for unlimited one-year use. E-mail is the source.
Selections: Job title/function
Price: $190/M (postal file); $250/M (telemarketing file); $325/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]

CANADIAN LIST NEWS

Shopping TVA
French Canadian DRTV marketer Shopping TVA offers several lists of television home shopping consumers in Quebec. The main file identifies 160,000 buyers from the last 36 months. Individual lists of buyers in such categories as food, fitness and fashion are available as well. Eighty percent of these customers are women.
Selections: Gender, age, paid, product
Price: $135/M (Canadian)
Contact: Cornerstone Group of Companies, Erin McFadden at 416-932-9555, ext. 371 or [email protected]

NEW INSERT MEDIA

Children’s Better Health Institute
Bind-in and wrap card programs are available from the Children’s Better Health Institute. One of each insert type will be accepted for bimonthly mailings to 490,000 CBHI subscribers. Inserts can range from 4 by 6 inches to 7-5/8 by 10-1/8 inches. Inquiries for inserts heavier than a quarter ounce will be considered.
Price: $35/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

UPDATED LISTS

American Mint Collectibles Buyers
This list is available again after being off the market for two years. Some 83,000 buyers from last 12 months are on the file. Some 90% of those listed are men. The average unit of sale was $40. Direct mail and insert media are the sources.
Selections: Hotlines, gender, credit card, state/SCF/ZIP
Price: $100/M
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or [email protected]

CLASSIFIEDS

Classified
Sr. List Buyer

Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.

INVENTORY MANAGER

HCI Direct, Inc., a premier direct marketing company serving the women’s market, is seeking a high-energy, detail-oriented Inventory Manager to lead and execute complete inventory planning, logistics, and vendor production management for all domestically and internationally sourced goods. We are looking for a smart decision maker who knows how to mobilize internal and external resources in a just-in-time environment to include developing cost-effective freight logistical plans, managing WIP, component goods, and third-party finished good production schedules. The ideal candidate will be able to blend detail-oriented analytics with skillful vendor communication.

Bachelor’s degree and/or 5-7 years related experience in inventory management, logistics and/or supply chain management in global sourcing environment required. Deep understanding of international trade requirements, customs and brokerage is a significant plus. Knowledge of Great Plains software is helpful. The candidate must also possess excellent analytical and planning skills with high attention to detail.

HCI offers an excellent benefits package including 401(k) and tuition reimbursement. Don’t miss this exciting career opportunity. Please rush your resume via email (Word documents only) & salary requirements to [email protected]; mail to HCI Direct, Inc., Attn: HR, P.O. Box 8530, 3050 Tillman Drive, Bensalem, PA 19020.

Senior Marketing Manager-Acquisitions Direct Mail

HCI Direct, Inc., a premier direct marketing company serving the women’s market, is seeking an experienced, direct mail Senior Marketing Manager to lead its customer acquisition efforts across all beauty, health, and fashion product lines. Responsible for the management of an internal marketing team and external pool of vendors, this position manages all aspects of complex direct mail campaigns to include setting strategy, media planning/regression modeling, creative/offer testing, financial analysis, and operational execution. In addition, this position plays a supportive role in the growth of new acquisition sources in an effort to build robust multi-channel businesses.

The direct marketing professional we’re looking for must have a Bachelors degree, 5 + years experience in direct mail acquisition management, demonstrate a track record of achievement, possess excellent analytical and creative talent, be able to negotiate skillfully, have superb planning and organizational skills, be able to motivate and yield high producing teams, and possess strong interpersonal skills to communicate effectively with internal teams and external partners. If you meet these qualifications and want to join a dynamic marketing team, HCI is the right company for you.

HCI offers an excellent benefits package. Please email resume (Word documents only) & salary req. to [email protected]; mail to HCI Direct, Inc., Attn: HR, 3050 Tillman Dr., PO Box 8530, Bensalem, PA 19020 or fax to (215) 244-0328. EOE.

List Management Sales

The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.

Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.

Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
[email protected]
via facsimile (914) 285-0032

Account Supervisor / Online Marketing Strategist

Job Summary:

The Account Supervisor is responsible for leading a team of accounts with P&L accountability as well as an expectation to deliver against stated client goals and objectives. Day to day responsibilities include cultivating and nurturing strong working relationships with our clients, developing effective marketing strategies, planning and executing campaigns, analyzing and reporting of campaign performance, and business development.

Core Duties/Responsibilities:

Provide day-to-day management of assigned accounts; ensure that client campaigns, reports and projects are functioning appropriately and delivered accurately.
Day-to-day management of advertising campaigns to stay within budget requirements.
Serve as liaison between client and all internal departments for the tactical execution of all campaigns.
Accurately set up client campaigns based on deliverables.
Provide regular status reports to Account Director and Client regarding the status of all key initiatives.
Provide accurate and thorough ongoing business projections, both internally and externally.
*Ensure the accuracy of client invoices for all services.
Maintain a thorough knowledge of Search Engine Marketing & Media; is at ease answering questions regarding capabilities and product offerings.
Provide strategic consultancy to Client for their PLM (Paid Listings Management), PI (Paid Inclusion), Natural (SEO) & Media campaigns.
Collaborate with Account Director to develop innovative solutions to the problems facing clients.
Engage with clients and work collaboratively to exceed expectations.
Manage at least one account executive.