Listline e-Newsletter 01/03/07

Posted on January 3, 2007 by Chief Marketer Staff

* Sporting News Magazine
* DharmaCrafts
* Eco-Structure
* CampaignSource.com
* Crown Publishing Sweeps Report Buyers
* Sweepstakes RVSP
* Retired Income No Kids
* Donnelley Marketing Changes Name to InfoUSA National Accounts
* Classified

LISTS UNDER NEW MANAGEMENT

Sporting News Magazine
American City Business Journals Inc. has chosen Lake Group Media Inc. to oversee the Sporting News Magazine file. Some 677,379 active subscribers are named. The median age of subscribers is 38; median household income $57,470. This file includes direct mail sold and direct to publisher customers. Worldata formerly managed this list.
Selections: Hotlines, paid, source, business/home address, gender, state/SCF/ZIP
Sample usage: Columbia House, Daily News, ESPN Magazine, Men’s Health Magazine, Playboy Enterprises Inc., Sirius Satellite Radio, Sprint, USA Today
Price: $105/M
Contact: Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]

DharmaCrafts
Meditation supplies cataloger DharmaCrafts Inc. has appointed Direct Media Inc. as list manager. A total of 64,616 buyers are available. The average sale was $110 for cushions, incense, Buddhist statues, Asian home furnishings and other products from Korea and Thailand. Pacific Lists Inc. formerly managed this file.
Selections: Gender, state/SCF
Price: $95/M (base)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]

NEW LISTS

Eco-Structure
SpiderWeb Publishing Inc. has a launched a list of 25,144 subscribers to Eco-Structure magazine. This postal file consists of architects, CEOs, purchasing agents and sales managers.
Selections: Job title, primary business, number of employees, gender, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Brahm Schenkman at 201-529-2600 or [email protected]

CampaignSource.com
Financial Innovations Inc. now offers a list of 226,000 names from its CampaignSource.com division. CampaignSource offers a line of products for Democratic candidates and their supporters. The average sale was $25 for hats, bumper stickers, T-shirts, posters, greeting cards and jewelry. A Web site is the source.
Selections: Telephone numbers, quarterly hotline, purchase amount, multibuyers, state/SCF/ZIP
Price: $95/M
Contact: Walter Karl Inc., Sylvia Hamilton at 845-732-7049 or [email protected]

Crown Publishing Sweeps Report Buyers
Crown Publishing Group has released a list that identifies roughly 8,000 buyers of sweepstakes reports. The unit of sale was $20. Direct mail is the source.
Selections: Monthly hotline, state/SCF/ZIP
Price: $95/M
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or [email protected] or Fabiola Molina at 201-770-9000 or [email protected]

Sweepstakes RVSP
Some 562,856 names are offered on the Sweepstakes RSVP list. All of these individuals have made purchases and paid with a credit card. No telemarketing is allowed. The source is 85% direct mail.
Selections: Hotlines, adult’s/child’s age range, demographic, ethnicity, gender, homeowner, income range, length of residence, lifestyle, mail order buyers, marital status, number of children, teenager, state/SCF/ZIP
Price: $95/M
Contact: NameWorks Online, Katie Gallagher at 203-746-7389 or [email protected]

Retired Income No Kids
More than 1.4 million names have been assembled for the Retired Income No Kids (RINKS) file. It’s the latest addition to the DataRich list group. This file is comprised of mail order buyers, public records; transaction, survey and census data.
Selections: Monthly hotline, gender, age, income, credit card, category/interests, mail order buyers, state/SCF/ZIP
Price: $65/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

IN THE NEWS

Donnelley Marketing Changes Name to InfoUSA National Accounts
Donnelley Marketing has been renamed InfoUSA National Accounts and will be relocated to Omaha, NE. The move is part of InfoUSA’s strategy to centralize core functions and staff. Rakesh Gupta will head InfoUSA National Accounts.

CLASSIFIEDS

Classified
INVENTORY MANAGER

HCI Direct, Inc., a premier direct marketing company serving the women’s market, is seeking a high-energy, detail-oriented Inventory Manager to lead and execute complete inventory planning, logistics, and vendor production management for all domestically and internationally sourced goods. We are looking for a smart decision maker who knows how to mobilize internal and external resources in a just-in-time environment to include developing cost-effective freight logistical plans, managing WIP, component goods, and third-party finished good production schedules. The ideal candidate will be able to blend detail-oriented analytics with skillful vendor communication.

Bachelor’s degree and/or 5-7 years related experience in inventory management, logistics and/or supply chain management in global sourcing environment required. Deep understanding of international trade requirements, customs and brokerage is a significant plus. Knowledge of Great Plains software is helpful. The candidate must also possess excellent analytical and planning skills with high attention to detail.

HCI offers an excellent benefits package including 401(k) and tuition reimbursement. Don’t miss this exciting career opportunity. Please rush your resume via email (Word documents only) & salary requirements to [email protected]; mail to HCI Direct, Inc., Attn: HR, P.O. Box 8530, 3050 Tillman Drive, Bensalem, PA 19020.

Senior Marketing Manager-Acquisitions Direct Mail

HCI Direct, Inc., a premier direct marketing company serving the women’s market, is seeking an experienced, direct mail Senior Marketing Manager to lead its customer acquisition efforts across all beauty, health, and fashion product lines. Responsible for the management of an internal marketing team and external pool of vendors, this position manages all aspects of complex direct mail campaigns to include setting strategy, media planning/regression modeling, creative/offer testing, financial analysis, and operational execution. In addition, this position plays a supportive role in the growth of new acquisition sources in an effort to build robust multi-channel businesses.

The direct marketing professional we’re looking for must have a Bachelors degree, 5 + years experience in direct mail acquisition management, demonstrate a track record of achievement, possess excellent analytical and creative talent, be able to negotiate skillfully, have superb planning and organizational skills, be able to motivate and yield high producing teams, and possess strong interpersonal skills to communicate effectively with internal teams and external partners. If you meet these qualifications and want to join a dynamic marketing team, HCI is the right company for you.

HCI offers an excellent benefits package. Please email resume (Word documents only) & salary req. to [email protected]; mail to HCI Direct, Inc., Attn: HR, 3050 Tillman Dr., PO Box 8530, Bensalem, PA 19020 or fax to (215) 244-0328. EOE.

List Management Sales

The continuing growth of list properties under our management has created opportunities for motivated individuals interested in early career positions with one of America’s leading list services firms, MeritDirect. We have positions available for Assistant Account Executives and Account Executives in List Management. This career path can lead to Director and Vice President levels, as it has for several MeritDirect associates.

Successful candidates will demonstrate excellent written and oral communications skills; a caring and proactive approach to interpersonal relationships with clients and work associates; good organizational skills and an appreciation for detail; plus a desire to become a respected list industry professional.

Are you ready for a professional and team-oriented environment and a stimulating culture of success? If yes, please forward your resume with salary history to:
[email protected]
via facsimile (914) 285-0032

Account Supervisor / Online Marketing Strategist

Job Summary:

The Account Supervisor is responsible for leading a team of accounts with P&L accountability as well as an expectation to deliver against stated client goals and objectives. Day to day responsibilities include cultivating and nurturing strong working relationships with our clients, developing effective marketing strategies, planning and executing campaigns, analyzing and reporting of campaign performance, and business development.

Core Duties/Responsibilities:

Provide day-to-day management of assigned accounts; ensure that client campaigns, reports and projects are functioning appropriately and delivered accurately.
Day-to-day management of advertising campaigns to stay within budget requirements.
Serve as liaison between client and all internal departments for the tactical execution of all campaigns.
Accurately set up client campaigns based on deliverables.
Provide regular status reports to Account Director and Client regarding the status of all key initiatives.
Provide accurate and thorough ongoing business projections, both internally and externally.
Ensure the accuracy of client invoices for all services.
Maintain a thorough knowledge of Search Engine Marketing & Media; is at ease answering questions regarding capabilities and product offerings.
Provide strategic consultancy to Client for their PLM (Paid Listings Management), PI (Paid Inclusion), Natural (SEO) & Media campaigns.
Collaborate with Account Director to develop innovative solutions to the problems facing clients.
Engage with clients and work collaboratively to exceed expectations.
Manage at least one account executive.

Please send resume with salary requirements to [email protected]
(www.andersondirectmarketing.com)

Account Supervisor — Anderson Direct Marketing

Anderson Direct Marketing, a full-service direct marketing company located in San Diego, is looking for an experienced Account Supervisor. The Account Supervisor is responsible for driving direct marketing program development and execution.

Responsibilities: Serves as a primary client contact. Maintains positive client relations on behalf of the Agency. Develops direct marketing program goals, objectives and projections. Performs strategic and tactical development of direct marketing programs, including target audience identification, data segmentation and list plans, media and contact plans, creative strategy and offer strategy. Manages program budgets. Prepares and updates estimates. Develops / updates program plans, project schedules, media schedules, creative briefs, and other project-related materials. Manages the creative development process from inception through execution (concept through final art). Manages the media buying process by ensuring all space reservations, material due dates and direct mail/email list orders are placed on time and within budget. Oversees the production process of direct mail, e-mail, print and online campaigns. Monitors program results. Prepares response analysis documentation and forward strategy. Supports sales staff with the preparation of new business proposals and presentations. Trains/mentors junior Account Team personnel.

Job Requirements: 7 — 10 years direct marketing experience. Bachelors Degree in Marketing or related field (or experience equivalent). Strategic, “big-picture” thinker with ability to grasp the details. Strong team player; able to lead teams, prioritize duties for junior team members and delegate responsibilities. Excellent project management and organizational skills. Excellent communication (verbal and written) skills. Deadline driven, with strong attention to detail. Proficient in Microsoft Office (Word, Excel, PowerPoint). Creative, database and/or online background a plus.

Anderson Direct Marketing is an equal opportunity employer and offers competitive salary, benefits package and 401K. Interested applicants should email a resume as an attachment to Vicky Ruegsegger, Human Resources Manager, at [email protected].

Merge Process Buyer

Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)

Account Supervisor

Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.

Broadcast Media Assistant

Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.

Broadcast Media Buyer

Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.

Circulation Manager
Location – Portland, Oregon

One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.

The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.

For immediate consideration, send resume with cover letter to:

Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
(mailto:[email protected])