Listerine Teams with Denise Austin for Online Sweeps
Johnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort.
Austin’s celebrity appeal is being used to promote oral care health and the mouthwash products. Visitors to http://www.Listerine.com can register to can watch weekly exercise videos starring Austin and read about oral care tips.
The interactive site also features Austin talking up Listerine’s “Live Right Sleep Tight” sweepstakes, where people can upload videos of themselves swishing Listerine through June 23 for a chance to win the top prize. One winner and a guest will receive a seven-night trip for two to the resort in Arizona or Massachusetts, meals, and $1,200 each toward spa, sport or wellness services. Visitors can also enter by logging in to the sweepstakes daily or by viewing and rating one of the videos.
A separate instant-win game offers the chance to win one 4,200 prizes, including a sound box, a therapeutic pillow, a back massager chair, or a plush bathrobe. Secondary prizes include hand weights, aromatherapy diffuser, bath towel, slippers, a sand timer, diary, or a $5 music gift card. Winners will be selected at random.
Online marketing supports the promotion.
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