List Brokers Partner with Shop2u.com
Shop2u.com, Fairfax, VA, has launched a cooperative e-mail program and partnered with several list brokerage firms that will promote Shop2u’s e-mail catalog program to their catalog clients.
The firms are: Uni-Mail List Corp., RMI Direct Marketing Inc., 21st Century Marketing and Mokrynski & Associates which signed on with the partnership in June. Mokrynski represents more than 250 catalogers including Bloomingdale’s, J. Crew, Nordstrom and Coldwater Creek. The firms collectively represent more than 800 catalog clients.
Eight more list brokerage firms are expected to be named partners within the next week.
Through the program, list brokers will offer their clients the opportunity to expand their e-mail marketing programs by including the delivery of personalized electronic catalogs from Shop2u.com.
Using a cataloger’s transactional data, Shop2u designs and e-mails a mini-catalog targeted to the buying habits of a catalog’s customers. The company’s products include an e-catalog, an e-catalog-of-the-week and an e-catalog sponsorship program.
The electronic catalogs can be delivered to the client’s existing customers; customers who have requested an e-catalog or paper catalog; and customers from outside lists. A prospecting e-catalog allows complementary merchants to ride along on the primary merchant’s house file mailing.
