Avrick Direct List Portfolio
Avrick Direct Inc. has chosen ClientLogic Specialists Services to oversee a portfolio of ten consumer lists previously handled by five other list managers. The largest files are the new mover Movin’ and Spendin’ Master File and the general merchandise purchasers list Always Shopping Mail Order Buyers, with 21 million and 17 records from the last 12 months, respectively. Other files identify families with newborns, catalog buyers and health-related product buyers.
Selections: Recency, age, credit card, ethnicity, income, marital status, presence of children, dwelling type, homeowner, home value, credit card, gender, telephone numbers, product, state/SCF/ZIP (depending on list)
Price: $80/M to $100/M
Contact: ClientLogic Specialists Marketing Services, 201-865-5800
Inventors’ Network
Listdata Management Services Inc. has become manager of the Inventors’ Network list of 167,000 opportunity seekers. Eighty percent are men. These individuals responded to either a card pack or space advertising offering assistance to register a new product, including patent, trademark and licensing information. The unit of sale is $300.
Selections: Quarterly hotline, age, income, homeowners, credit card, telephone numbers, gender, marital status, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., 845-357-1881
Home Marketplace
21st Century Marketing Inc. was named manager of the Home Marketplace home décor catalog list. This universe contains 259,252 buyers from the last 12 months. Most customers are women, homeowners, 45 and older with a household income in excess of $50,000. The average unit of sale is $60.
Selections: Hotlines, monetary ranges, average purchase, credit card buyers, multibuyers, new-to-file, gender, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., 203-487-3127
Jane Goodall Institute
ALC Data Management recently assumed management of the Jane Goodall Institute list. These 36,288 donors contributed to environmental appeals. Roughly three-quarters of organization’s donations come from women.
Selections: state/SCF/ZIP
Price: $85/M
Contact: ALC Data Management, 609-580-2758
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