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Life from Shop.org: Lesson Learned From Holiday 2002

Life from Shop.org: Lesson Learned From Holiday 2002

Posted on January 15, 2003 by Chief Marketer Staff

(Catalog Age) Free shipping was by far the most successful promotional offer among online marketers this past holiday season. But while 39% of shoppers said that free-shipping offers influenced their buying decisions, only 9% of shoppers actually received free shipping. Apparently the promise of free shipping was enough to persuade many consumers to shop on a Web site.

That seeming contradiction was one of the findings discussed at the opening session of the Shop.org 2003 Members

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