(Catalog Age) Free shipping was by far the most successful promotional offer among online marketers this past holiday season. But while 39% of shoppers said that free-shipping offers influenced their buying decisions, only 9% of shoppers actually received free shipping. Apparently the promise of free shipping was enough to persuade many consumers to shop on a Web site.
That seeming contradiction was one of the findings discussed at the opening session of the Shop.org 2003 Members
Network
