Letters to the Editor
[Re: Loose Cannon: A Peck of Potential for Phone Prospecting, Direct Newsline, July 21, 2003 and Letters to the Editor, Direct Newsline, July 22, 2003]:
Goodwill is certainly worth something, but loyalty to one company is becoming a thing of the past. The statement “cross the line, and people will be doing business with your competitor” sums it up in a nutshell. People have loyalty to one thing. Value. Offer what they want at a price they think is fair, and they will buy it. The second you don’t, they’re gone.
Businesses have had to turn to selling their lists as a revenue stream because there already is no loyalty. They can’t depend on that client to keep coming back if Joe down the street happens to have what they are looking for $1 less, regardless of the level of service.
People have become too sensitive to anything which may slightly inconvenience them, and lawmakers have become knee-jerk in reacting to it, to the detriment of business, particularly small business. The current administration and Congress preach about helping small businesses create more jobs, but their actions have cut the small businessman off at the knees by providing more hoops to jump through.
The only companies benefiting by the upcoming DNC list are the list managers, AT&T and the gigantic call centers. The little guy is being legislated out of business. It’s no wonder companies are doing whatever they can to scrape by. Generate money the old fashioned way — by earning it? Not as easy as it sounds when the odds are stacked against you.
Tony Kudalis
Best Lead Lists/The Wellness Institute
Nashua, NH
