WEIGHING IN ON OUTSOURCING
How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February).
I have welcomed suggestions that my company use these Indian-based firms for our own direct marketing efforts. As a publisher who now pays $28 an hour to mine for new customers, my mouth waters at the prospect of a $10-an-hour rate reduction, which is what many of these offshore companies offer.
Unfortunately, my own experience with foreign telemarketers has been worse than bad
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