The group called Gen Z are also known as post Millennials. However, this cohort’s exact ages are a bit fuzzy, but what we can say is that they were born between the mid 1990s and early 2000s. No matter their exact age, Gen Zers are the Internet generation, using the technology from a young age and spending a good amount of time on social media.
Building a marketing campaign aimed at Gen Z takes a real strategy and knowledge of the group’s behavior, likes and dislikes. This is particularly important because they feel that brands aren’t interested in communicating with them.
Connor Blakley, a youth marketing strategist and Gen Z himself, seems the perfect person to offer lessons on how to put together a marketing campaign that will hit the Gen Z bullseye. Read the article …
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