Discover the latest tools, tips and techniques at B2B LeadsCon in New York, Aug. 14-15. We’ve lined up a blue ribbon panel of speakers to share best practices and ideas to help you reach the right customers, at the right place, at the right time.
For a preview, check out these interviews with some of our featured presenters and advisory board members:
Meagen Eisenberg of DocuSign on ideas for best-in-class lead scoring, nurturing and qualification
https://www.chiefmarketer.com/b2b/best-in-class-lead-scoring-nurturing-and-qualification-17062013
Wendy Marx of Marx Communications on the importance of a B2B social media plan
https://www.chiefmarketer.com/b2b/create-a-b2b-social-media-plan-30072013
Jim Lenskold of The Lenskold Group on why marketing ROI is an ongoing process
https://www.chiefmarketer.com/b2b/qa-why-marketing-roi-is-ongoing-process-03072013
Ardath Albee of Marketing Interactions on creating an engaging B2B online content strategy
https://www.chiefmarketer.com/b2b/online-content-strategy-open-up-the-conversation-26072013
Jane Buck of Dyn on better sales-marketing coordination
Tyson Roberts of Yesler on improving your B2B inbound marketing program
https://www.chiefmarketer.com/b2b/b2b-lead-gen-becomes-more-content-driven-24072013
Jeff Crouse of Pitney Bowes on enabling online-offline integration
https://www.chiefmarketer.com/b2b/enabling-online-offline-integration-with-technology-17072013
Shashi Bellamkonda of The Bozzuto Group on ways to maximize engagement online
https://www.chiefmarketer.com/b2b/the-role-of-content-in-b2b-digital-marketing-12062013
For more information, visit B2BLeadsCon.com.
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