Lake Group Media is introducing the CBS MarketWatch email list and has taken on management of the Mid America Direct Inc. files.
The CBS MarketWatch file features 566,000 e-mail addresses. CBS MarketWatch is a multi-media, financial news source, providing millions of investors each day with a mix of up-to-the-minute market information, commentary and analysis tools.
Readers are ages 25 to 54, have household incomes of $75,000+, 74% are married, 30% are post graduates, 32% have been online for 5+ years and 12% are C-level executives. The file is 70% male, 30% female. The base price is $300 per thousand addresses.
In a separate development, Lake Group Media has been named to manage the Mid America Direct Inc. files.
They include: Mid America Designs Corvette Catalog Buyers (94,054 October 2001 to September 2002 buyers); Real Source Volkswagen Beetle parts Catalog Buyers (16,994 August 2001 to July 2002 buyers); Tweeks-Porsche Parts & Accessories Catalog Buyers (12,580 September 2001 to August 2002 buyers) and Corvette Wholesale Business Buyers (6,361 24-month buyers). The base price ranges from $95 to $105 per thousand names.
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