The children of 2004 have never known life without television and computers. So it seems natural that networks catering to kids would use the Internet to communicate with their audience.
However, the task isn’t as easy as it may sound. Thanks to recent studies on the effects of TV on young children, parents are getting more concerned than ever about how much time their Mini-Mes spend in front of the tube. And the Children’s Online Privacy Protection Act (COPPA) strictly regulates how sites collect and use identifiable data about minors, mandating parental approval at every turn.
But while COPPA has restricted how marketers can collect information on kids, it hasn’t completely restrained their opportunities to build relationships online.
From channels and brands catering mostly to the preschool set
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