FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get customers to trade their 2000 models for 2005 or 2006 vehicles.
The effort was so bad it’s difficult to know where to begin. Moreover, it couldn’t have reached its target at a worse time.
First, the letter spelled my wife’s name wrong and addressed her incorrectly throughout.
The misspelling would be bad enough, but oh, that was only the beginning.
The upper right corner of the letter had the words
Network
