J. Crew Group Inc. plans to launch a new Web site by the end of the year. The site, Jcrewfactory.com, is aimed at shoppers seeking marked-down merchandise, the company said in its most recent S-1 filing with the Securities and Exchange Commission.

The move is an attempt to capitalize on a growing e-commerce business and a significant percentage of bargain-hungry customers. In fiscal 2004, J. Crew’s Web site, Jcrew.com, logged over 48 million visits — 20% over 2003 — and accounted for 61% of the J. Crew Direct division’s business.

“Since approximately two-thirds of our Internet channel customers who have made a purchase in the past 12 months have purchased marked-down merchandise, we believe that offering the products currently sold in our J. Crew factory channel online will target customers seeking lower-prices items while increasing the breadth of our sales channels,” the company said.

The company also said that as of last June, its customer database contained about 20 million names, of which 2.1 million had made a purchase within the past year. The company also said it has 2.6 million e-mail addresses of people who have agreed to receive promotions via electronic mail.

During fiscal 2004, J. Crew Direct generated $198.5 million in revenue, including $75.5 million from its catalogs and $122 million from its Web site, J. Crew reported in the filing. J. Crew Direct accounts for 24.7% of the company’s revenue, the S-1 said.

As of Aug. 15, J. Crew operated 156 stores throughout the U.S. They generated $579.8 million in revenue in fiscal 2004 and accounted for 72.1% of the company’s business,

J. Crew ‘s fiscal year ends Jan. 29.