The Internet, along with cable, national syndicated and Spanish-language television saw the biggest gains in ad spending increases during the first half of 2003.
Internet spending, which increased from $2.78 billion to $3.2 billion, clocked in as the fourth-fastest medium, with a 15.3% growth rate.
In terms of overall spend, the Internet ranked eighth during the first half of 2003, behind a variety of print, outdoor, television and radio outlets, the same position it held a year ago.
Other large gainers included cable TV, which saw the biggest jump, 16/7%, as spending on it increased from $4.89 billion to $5.71 billion. Purchases on nationally syndicated television shows jumped 15.8%, from $1.41 billion to $1.64 billion, while spending on Spanish-language television rose from $959 million to $1.11 billion, up 15.4%.
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