iLegal – Internet Advertising – Legal and Regulatory Compliance – Introduction
As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject. Each of us gets our information from a variety of sources, and relies upon a variety of tools and professional assistance to keep us up to date, and in compliance. While there are many common tools, in essence, each professional has assembled their own “compliance toolkit.”
Over the next several weeks, I’ll attempt to provide you with a brief outline of some of the tools and sources used by a variety of compliance professionals. Some of these will be tools we use on a daily basis, and some only occasionally. Some are services provided by companies for a fee, and some are free online resources, which are accessible to anyone. From useful trade organizations, to information packed newsletters, I’ll cover all I can.
Here’s the caveat; if you’re a compliance professional, you’re sure to note some things I’ve missed. I make no claim to a complete list, or to the ultimate expertise. But hopefully those of you who are the experts in the field will find something new to add to your toolkit. And I welcome your comments and additions. The more we share information, the better off our entire industry will be.
If you’re relatively new to the developing field of Internet Advertising Legal and Regulatory Compliance, hopefully this series will help you to pick and choose some tools to put in your compliance toolkit.
The term “Compliance” can cover many things in our industry (and this list is by no means exhaustive);
Pre-Screening of Affiliates
Monitoring of Affiliate Compliance
Advertising Law Compliance
Suppression List Compliance
Email Compliance
Data Security and Privacy
I’ll cover all these things and more over the next several weeks in this column. I’ll be introducing you to companies who can help make you better at compliance, like Lashback and UnsubCentral. And we’ll also introduce you to, and consult with professionals who can provide legal advice and services like compliance attorney Linda Goodman of The Goodman Law Firm, and internet specialist, litigator Michael Mallow of Loeb & Loeb.
We’re going to cut a broad swath through the field of Internet Advertising Legal and Regulatory Compliance. In the process, I hope you’ll join us, contribute what you know to the discussion, and help everyone in the industry to operate within the laws and regulations. Coming together across the industry to help further the cause of compliance is good for all. I look forward to having you along.
Come back to the iLegal column every week as we get specific about the rules, regulations, laws and trends that affect the online advertising industry. Each week we discuss important legal issues, talk about how to avoid the pitfalls, and cover the breaking legal and regulatory advertising industry news.
Legal Disclaimer: Information conveyed in this column is provided for informational purposes only and does not constitute legal advice. These materials do not necessarily reflect the opinions of Digital Moses, and is not guaranteed to be complete, correct, or up-to-date. The column is provided for "information purposes" only and should not be relied upon as "legal advice." This information is not intended to substitute for obtaining legal advice from an attorney. No person should act or rely on any information in this column without seeking the advice of an attorney.
Mark Meckler is the General Counsel for UniqueLeads.com, Inc., and Unique Lists, Inc. Mark is the Vice Chair of the eCommerce and Technology Committee of the Association of Corporate Counsel, and is a member of the International Association of Privacy Professionals. www.UniqueLeads.com
Copyright 2008 Mark J. Meckler
