Hydra Network Sets New Compliance Standard to Minimize Risk for Advertisers Running CPA-Priced Campaigns
Beverly Hills, CA (PRWEB) June 28, 2007 — HydraMedia (http://www.hydramedia.com) announced a new, comprehensive suite of compliance tools they claim eliminates the risks advertisers traditionally faced when running campaigns through online CPA ad networks. Called Hydra:AdControl, the program promises to continuously monitor all online affiliate/publisher activity within Hydra Network to ensure virtually 100% compliance with CAN-SPAM and advertiser guidelines for brand placement and security.
While all ad networks grapple with the problem of compliance, Hydra’s position as the #1 driver of volume among pay-for-performance networks (as ranked by Alexa.com and Compete.com) made raising the compliance bar an even greater challenge. Even though HydraMedia (http://www.hydramedia.com) is one of the few in the industry to have a Compliance Department staffed by dedicated, full-time professionals employing all industry-standard tools, company management recognized that more was needed in order to fully comply not just with CAN-SPAM requirements, but also to meet brand-specific demands required by advertisers themselves.
"Given the size of our operation, our Compliance Department had to address the potential problems from every possible angle," said HydraMedia CEO Zac Brandenberg, "We found the only effective way to protect brand integrity, maintain legal compliance, and meet advertisers’ demands for control over where their ads are placed was through a multi-pronged approach. Hydra:AdControl attacks the problem from all sides."
According to the company, Hydra:AdControl bundles Hydra’s own internally developed tools and proprietary anti-fraud technology with those of the leading compliance industry service-providers. These include Lashback™ CAN-SPAM Monitor to proactively identify and resolve email CAN-SPAM violations, API Integration with UnsubCentral™ for near real-time reporting of publisher noncompliance, Email Analyst™ which automatically inspects email offer claims and flags those potentially in violation, and NameProtect™ to prevent unauthorized bidding on brand names, trademarked terms and other advertiser-defined keywords across all 4 major search engines.
"Many of our advertisers asked for accountability," said Brandenberg, "and we accepted it as our commitment to deliver. With Hydra:AdControl, we can now provide them with near-total assurance that the environments in which we place their ads are as safe and secure as they are profitable."
Hydra (http://www.hydramedia.com) and others report that the new compliance measures have already begun to pay off. "Even with huge sending volume, Hydra is consistently on the top tier of most-compliant networks that we are monitoring!" said Timothy J. Kastner, Director of Sender Relations at leading email compliance monitoring company Lashback. "We are impressed at the speed and thoroughness with which HydraMedia resolves issues."
About HydraMedia
Based in Beverly Hills, California, HydraMedia (http://www.hydramedia.com) operates Hydra Network, a performance-based online advertising network leader, generating over 2 million new transactions per month for online advertisers. With a cost-per-action model, advertisers only pay for verified sales or other defined transactions, so they can attain predictable advertising ROI with no waste. And unlike many, Hydra Network requires no set-up charge, no exclusive contract, and no cost for account management or creative services, so advertisers can start with no risk. More information can be found at the company’s web site http://www.hydramedia.com
For more information please click on http://network.hydramedia.com, or contact:
Victoria Makinen
Director of Client Services & Public Relations
HydraMedia
310-659-5755, Ext. 2118
