Facebook’s usefulness for businesses has been dragged into the spotlight lately, thanks in part to public comments made by businessman Mark Cuban. It’s all a response to Facebook’s tweaks to its EdgeRank algorithm, which takes into account affinity, weight and time decay. Some research shows that the latest version of the algorithm is causing some businesses to see a reach of less than 15 percent of their audience. Marketers can make the most of their Facebook Timeline by making sure that they’re implementing effective tactics. For example, add milestones your users will want to know about
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