How to Improve the Value and Performance of Your Online Offers

Running an online deal or promotion is simple enough for businesses.

There are plenty of channels to host, distribute and spread the word about offers. But how can businesses and marketers really shore up their tactics and ensure better results, beyond casting out a big discount into the great unknown and hoping for the best? We talked with a few experts who shared their advice on this topic.

Quality
First things first: businesses have to ensure that they have a high-quality offer. “A quality offer with mediocre form will still win against a weak offer with great form,” says Hassan Bawab, CEO and founder of digital marketing agency Magic Logix. “Even if in the short term the weak offer wins, the strong offer will generate goodwill and continued business, where the weak offer made well will be a one-time win or a flash in the pan.”

To know if an offer is quality or not, businesses should consider A/B testing before distributing the offer, Bawab adds.

Communicating value
Offers need to clearly communicate their value to consumers. This means using simple, clear and intuitive language, according to Bawab. This can also include graphics, sounds and interactive links, he says.

Bawab adds that merchants should invite consumers to accept offers, rather than merely making an offer. They should also know that time limits “make offers more urgent and likely to be accepted and not forgotten about.”

When conveying the actual discount of the offer, businesses should understand when to use percentages and dollar signs. “As far as