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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
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Marketing Is Not a Foreign Language
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
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When AI-Generated Customization Goes From Personalized to Creepy
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LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
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Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving
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Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
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Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina
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Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
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United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies
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Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
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CMO Corner: On the Convergence of PR and Marketing
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Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
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Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
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OPINION: Better Marketing Metrics CMOs Can Give CFOs
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Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
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Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
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Landing a Role in the C-Suite: A CMO’s Best Advice
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