How Starbucks Uses Social Media to Boost Revenue: Relationships, Engagement, Listening
For brands and marketers looking for a shining example of a company that turned its social media presence into measurable results, they need to look no further than Starbucks, according to this Huffington Post article.
“Many companies concentrate social media efforts on getting as many fans as possible, but focusing just on the number of fans misses their true value — they are loyal customers who have raised their hands to say they want a relationship.” This is where Starbucks has taken the proper approach. The company doesn’t see its social media strategy as a marketing or PR initiative
