How One Event Can Have Many Lives
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by Chief Marketer Staff
Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the Event Marketing Institute. Properly tended, that content can spread out in many directions.
Benefits include:
- Traffic counts
- Appointments set
- Number of qualified leads
- Closed sales
- On-site surveys (pre- and post-event)
- Time spent at each location
Live events provide an effective means to:
- Spread a brand’s message
- Foster brand loyalty and preference
- Obtain key demographic and contact info
- Boost purchase intent
“Marketers are constantly looking for ways to connect on a very visceral level with consumers,” says Brian Murphy, executive vice president of TBA Global. “Live events really allow you to do that and give you instantaneous feedback.”
