In the past, National Geographic, like many brands creating video, would produce one spot and then post it in as many places as possible.
Today, National Geo has quadrupled the number of videos it creates shooting video that can be viewed both vertically and horizontally to fit various social platforms. It takes advantage of Snapchat, Facebook, YouTube and Instagram to reach multiple audiences with the same repurposed marketing content, saving huge costs, while at the same time reaching many more eyeballs.
James Williams, director of digital video for National Geographic, talks about the process to get it done. Read the article …and watch one of the “Wild Life with Bertie Gregory,” digital videos.
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