SlideShare is a useful content-marketing tool, and it can be a rich source of high-quality leads. According to SlideShare, the site boasts 60 million monthly visitors and 130 million page views. Here are three things to remember when trying to generate leads with the community-oriented presentation site:
1) Make a captivating presentation: be mindful of the design, keep things simple, tell a story and take risks, among other things.
2) Make full use of the site’s features: SlideShare offers various features like social sharing (especially with LinkedIn, which owns SlideShare), embedding, video and audio, and SEO (i.e., use keywords for the automatically generated transcripts).
3) Make lead gen your goal: reuse and repurpose your best SlideShare content for your website, establish authority, provide contact information and include call to actions.
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