Content remains king, but content marketing can be a daunting process. “You can’t copy it from someone else. It can’t be written by a copywriter who doesn’t understand the subject matter. You actually have to sit down, exercise your brain cells and produce something original.” The challenging nature of content marketing can lead to procrastination. To help marketers battle this inclination, here are seven tips for productivity when it comes to content marketing. Among them are to write about what you know best, be original, write in your own voice and create an organized list of what you know well. (Search Marketing Standard)
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