Hostess, DC Comics Draw Hero Sweeps

Interstate Bakeries Corp.’s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

The Create Your Own Super Hero sweeps invites kids to www.createyourownsuperhero.com to design a character and enter. A random-draw will award a grand-prize trip to DC Comics headquarters in New York City for the winner to appear alongside his character in a DC comic strip. (Kids can enter without creating a character.) Campbell Mithun, Minneapolis, handles for Kansas City, MO-based Interstate.

Promotion support includes a print ad in DC Comics, TV spots on Cartoon Network and KidsWB!, online ads, posters in comic shops and an activity page at www.KidsWB.com.