Horizon Media, an independent media services agency, has created a Direct Response Planning Group in an effort to expand its direct marketing capabilities and further support the growing needs of its clients.
Gene Turner, who joined New York-based Horizon in 2003, has been promoted to associate director of direct response planning and will head the group. By providing enhanced analysis of results and historical response data, the direct response planning group hopes to significantly increase direct response buying services already in place, leading to greater return on investment for clients.
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