(Multichannel Merchant) With its newest catalog, Outdoor Living, Atlanta-based Home Depot continues to target a more affluent audience.
Launched earlier this month, the 200-page Outdoor Living targets consumers with income of at least $75,000. Its 1,200 items include the five-piece Targa Outdoor Wicker Collection dining set for $3,325, s 30-piece BBQ Tool Set for $80, and a Crane Fountain for $347. According to spokesperson Jean Osta, the items featured in Outdoor Living are also available in Home Depot stores and on HomeDepot.com.
In that regard, Outdoor Living is different from the two titles Home Depot launched last fall: furniture catalog 10 Crescent Lane and lighting catalog Paces Trading Co. The 52-page Paces Trading targets consumers with annual income of more than $225,000, much like 10 Crescent Lane (see
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