Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration. Vice President Al Gore presided at the White House ceremony. Hochberg, nominated to the SBA post by President Clinton and confirmed by the Senate May 22, became the second-ranking official at the SBA behind administrator Aida Alvarez. During Hochberg’s tenure at Lillian Vernon, the company’s sales increased from $6 million to more than $170 million.
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