In today’s budget-conscious environment, it’s not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate meetings tool. Conducting live seminars online not only costs less than on-site meetings, but logistically, gathering everyone electronically is a lot easier than getting them in one room.
For example, about a year ago, Anaheim, CA-based computer storage systems maker MTI Technology Corp. was able to cut bimonthly direct marketing expenses from $100,000 to only $7,500 when it scuttled regional seminars in favor of an Internet symposium.
When Webinars began about five years ago, they were primarily the province of high-tech business-to-business marketers. And while techies still tend to be the predominant users, more and more other types of users are coming into the fold.
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