She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers this 80 million-strong demographic is a key audience.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.