Three organizations are launching an international seal or “trustmark” program to promote global consumer trust through voluntary business self-regulation.
The Federation of European Direct Marketing, BBBOnLine and Eurochambres, the Association of European Chambers of Commerce and Industry, are developing an international seal program to signify that an online business upholds specific business standards, including dispute resolution, regardless of its location.
The program is expected to reduce consumer confusion over the proliferation of trustmarks and conflicting standards from country to country, the three groups said.
“This initiative’s goal is to create common standards, a consistent alternative dispute resolution framework and a recognizable trustmark upon which every online shopper, no matter what their base of operation, can rely,” said Ken Hunter, president of the Council of Better Business Bureaus and BBBOnLine.
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