Google AdWords ‘Enhanced’ Campaigns Will Lead to Lower ROI, No Improvement
Google AdWords enhanced campaigns were announced a day ago, but that doesn’t mean the announcement isn’t still stirring much discussion. One of the bigger topics from the announcement is whether or not tablets should be thrown in the same bucket as desktop computers. According to Adobe, paid search conversion rates for tablets are 20 percent higher than those for desktops, while paid search conversion rates for smartphones are 42 percent worse than those for desktops. “If you fac
