Gander Mountain, a retail network of hunting, fishing, camping, boating, marine, and outdoor lifestyle apparel and footwear stores, has debuted GanderMtn.com.
GanderMtn.com will carry the same brand names found in the company’s stores, along with a wide selection of items under its own brand. The retailer is launching its Web site with 10,000 items.
Through GanderMtn.com, customers will be able to sign up to receive information about seminars, store events and new product launches, and can elect to receive the new Gander Mountain catalog weeks. The site will also feature a “bragging board” where customers will be able to upload photos of their latest hunting or fishing adventure.
GanderMtn.com was tested over the past month, allowing the company to make adjustments prior to going live. The company did not elaborate on the nature of any adjustments made.
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