The Federal Trade Commission has charged infomercial marketers of two dietary supplements with falsely claiming that their products can prevent and cure cancer and other diseases.
According to the FTC’s complaint, Boston-area marketers Direct Marketing Concepts, Inc. (DMC), ITV Direct, Inc. (ITV), and Donald Barrett (Barrett), along with their business partners, California corporations Healthy Solutions, LLC and Health Solutions, Inc., and their principals Alejandro Guerrero (a.k.a. Alex Guerrero), Michael Howell, and Greg Geremesz; and Wayne, Pennsylvania-based Triad ML Marketing, Inc., King Media, Inc., and Allen Stern, sold “Supreme Greens with MSM” and “Coral Calcium Daily” to consumers through two widely-aired infomercials.
The FTC alleges that the Supreme Greens infomercial promoted the supplement as a means to treat, cure, and prevent cancer and other diseases, and to cause significant weight loss, as well as being a safe for consumption by all, including pregnant women and persons on medication. The Coral Calcium Daily infomercial, the FTC continues, touted the supplement as a means to treat and cure cancer and other diseases and as a superior form of calcium based on its purported bioavailability.
The FTC’s complaint further alleges that DMC, ITV, and Barrett failed to disclose that the infomercial promoting Supreme Greens was a paid commercial and not an independent television program, and that these defendants charged consumers’ credit cards for automatic product shipments without authorization.
The FTC is seeking a temporary restraining order against the marketers of Supreme Greens, and is seeking permanent injunctive relief, including redress to consumers who purchased the products, against the marketers of both products.
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